Balsan Global Sales Conference & Gala Awards 2025
Balsan
350
Jeddah, Kingdom of Saudi Arabia
2025
Overview
Hosted in Jeddah, the Balsan Global Sales Conference & Gala Awards brought together 350 delegates from across the world for a two-day celebration of performance and innovation. Lume Dynamics was entrusted with delivering a full-scale production, blending business precision with a spectacular gala experience.
Our Approach
From conceptual design to on-site execution, the Lume Dynamics' team managed every aspect of this international production:
Creative Direction: Designed the overall event theme, branding, and stage identity reflecting Balsan's global stature.
Technical Production: Provided full AV setup, lighting, sound design, and show calling.
Experience Design: Coordinated travel, guest logistics, and managed entertainment and awards content to ensure a seamless delegate journey.
Highlights
Full-scale business conference setup with immersive staging
High-energy gala evening with custom visual content and motion graphics
Integrated technical, creative, and guest management services for an end-to-end solution
Delivered complete show production in collaboration with Balsan's international marketing team
Outcome
The event successfully elevated Balsan's global presence; uniting business and celebration in a single, flawlessly executed experience. The seamless fusion of corporate excellence and creative energy underscored Lume Dynamics' expertise in international event production.
